The 10-year sponsorship is a world record fee for an agreement between a football club and kit manufacturer.
worth around £20million a year.
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And the eye-watering figures have eased Chelsea’s concerns about falling foul of UEFA’s new
Financial Fair Play regulations.
The deal smashes the previous landmark of £287m which Manchester United signed with Nike
for a 15-year term back in 2000.
And it means Chelsea will no longer be so reliant on billionaire owner Roman Abramovich to
bankroll them.
Their previous agreement with adidas, first signed in 2006 and renegotiated in 2010, was
worth around £20million a year.
But success in the Champions League and Europa League, coupled with Mourinho’s return as
manager, has raised the club’s global appeal.
Chief executive Ron Gourlay said: “The new deal reaffirms adidas’ belief in Chelsea’s status in
world football.”
This is the third major kit agreement in recent weeks after Arsenal signed a £30m-a-year deal
with Puma and Liverpool signed for £25m-a-year with Warrior./thesun.co.uk/
